Who is the Arrow Up Group?

Arrow Up Is Not Your Typical Growth Consulting Firm.

We Align Stakeholders of
Privately Held Companies
To Focus, Build and Accelerate Profitable Growth

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Our Approach to Growth

Focus on Key Growth Drivers

Arrow Up employs a proprietary, non-disruptive, systematic & collaborative approach to help companies grow in value.  Growth initiatives must happen concurrently with day-to-day operations, since our clients are already operating a profitable business.

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Focus
On What's Most Important — 80/20


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Focus
On Team Accountability & Collaboration

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Build
Product & Market Attractiveness


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Build
Competitive Separation


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Build
Reliability



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Accelerate
Business Scaling Initiatives


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Accelerate
Resilient Market Leadership


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Accelerate
Growth of Enterprise Value


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Top Reasons to Engage 

Why Arrow Up?

Top Reasons To Engage Arrow Up

Arrow Up gets contacted for a variety of reasons:

  • Company unable to achieve the next inflection point
  • Leadership team struggling to overcome ongoing headwinds
  • Serious threats to the business
  • Marginal performance
  • Loss of stakeholder confidence
  • Lack of growth opportunities
  • New and compelling opportunities & vision
  • Transition to next generation

    • Who Hires Arrow Up?

  • Boards of Directors
  • Investors in Privately Held Businesses
  • Business Owners

    • Who Refers Arrow Up?

  • Financial Advisors
  • Commercial Bankers
  • Attorneys
  • CPA's
  • Investment Bankers
  • Close associates of CEO

    • Why Arrow Up?

  • We work with your team to get to the next inflection point.

  • Extensive experience working as value creation experts, building market leading companies & teams with companies with high growth, and having successful exits.

  • First-hand experience in managing all stakeholder expectations. Arrow Up understands how to work with and align teams, business owners, investors and suppliers to implement a growth agenda in a short period of time.

  • We mentor, advise and teach others based on decades of experience.

  • Unlike other consulting firms, Arrow Up is hands-on, managing implementation using your internal team, supplemented with advisors from our vast network.

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    Years of Successfully Growing Companies

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    Millions of Dollars ($1B) of Growth to Clients

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    Industries Served
  • Aerospace & Defense
  • AI
  • Aftermarket
  • Automotive
  • Cable Television
  • Construction
  • Education
  • Financial Services
  • Hardware
  • Industrial
  • Information Technology
  • Insurance
  • Life Sciences
  • Manufacturing and Distribution
  • Medical Device
  • Mining Equipment
  • Nuclear Energy
  • On- & Off-Highway Equipment
  • Oil & Gas
  • Software
  • Telecommunications

    • Growing Value for More Than 30 Years

    CEO + CRO + Team = Growth

    The two co-founders of the Arrow Up Group bring a unique blend of skills to the table.

    A six-time CEO trained in engineering, along with an established CRO trained in marketing, sales and creative development have joined together to form Arrow Up Group. We serve our clients on a fractional basis.

    Guy Cassidy - Chief Executive Officer

    With 30+ years of experience as CEO and President of Middle Market B2B manufacturing and distribution businesses with revenues up to $250M. An Executive Advisor with 30+ years of experience as CEO and President of Middle Market B2B manufacturing and distribution businesses with revenues over $250M. Companies under his leadership or assistance have achieved competitive greatness with industry leading products and growth.

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    John Foley - Chief Revenue Officer

    Over 30+ years of business innovation and growth, John helps privately held, middle market companies navigate the changing technology, marketing, sales, and digital landscape. He helps businesses reimagine, reshape, and retool for an era in which traditional business models are being transformed. Foley has served as an accomplished creative director throughout his career.

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    Arrow Up Secret Sauce

    Accelerated Growth Roadmap

    Sudden rapid growth can blow up an organization if not carefully managed. In order to maintain company culture and avoid overwhelming current operations, Arrow Up harnesses what’s working now to inform future growth.

    Focus

    It Starts With 80/20 & Team Accountability

    80/20 Analysis:
  • Through the 80/20 analysis we discover what's working in your organization and develops the strategy for growth
    • Team Accountability & Collaboration:
  • Working with your team leaders and key stakeholders, the initiatives for the subsequent stages, budgets, ROI, and critical KPI owners are determined
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    Build

    Then We Build & Test Growth Infrastructure

    Product and Market Attractiveness:
  • Increase demand for your products/services
  • Identify growth markets to enter
  • Enhance branding, sales and marketing
    • Competitive Separation:
  • Determine strategies to beat all competitors
  • Design, develop and test in market
  • Refine based on key learning before roll-out
    • Reliability:
  • Develop processes & metrics to consistently meet or exceed expectations. No surprises.
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    Accelerate

    Launch & Capture Market Leadership

    Business Scaling Initiatives:
  • New improved product & solution roll-outs
  • Capture additional market share
  • Build strategic alliances with key partners
    • Resilient Market Leadership:
  • Expand to new markets
  • Capture additional market share
    • Grow Enterprise Value:
  • Focus on increased EBITDA
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    Accelerating Growth.
    Happy Stakeholders.
    Contact Arrow Up.

    Is your business growing year-over-year?

    Accelerating growth is exactly what we do. We leverage what’s working and fix what’s not working, resulting in profitability and happy stakeholders – owners, investors, employees, customers, and suppliers. We align your team around a clear roadmap with KPIs that creates a winning culture and accountability, collaboration and excellence.

    Accelerating growth for over 30 years.

    Let's Connect

    Schedule a Free Assessment

    Let’s schedule time to discuss your needs and complete our free, no-obligation, confidential assessment.  The assessment report is yours to keep.

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